From Selimiye to the World: The Quiet Yet Powerful Success Story of Severin-ta

Some brands don’t grow with noise — they grow with time. Everything begins in a small workshop; with a pair of hands, a piece of silver, and an idea that comes from within. Severin-ta, short for Severin Tasarım Atölyesi (Severin Design Studio), is exactly that kind of story. Born nearly fifteen years ago in the tranquil cove of Selimiye in Marmaris, this brand has transformed into a unique design house with a global reach.

The brand’s founder and lead designer, Samiye Sever Ayarcı Özönder, began this journey by creating her own jewelry. Over time, the studio evolved into a space where not only her pieces, but also the works, hands, and materials of many other designers came together. Yet Severin-ta is more than just a shop displaying many products — it is a living space where design, production, and craftsmanship still exist under one roof.

There is something you feel immediately when you walk through the door: this is more than a store. Right in the heart of the space, silver craftsmanship continues. The jewelry shaped by Samiye Sever’s hands comes to life right before customers’ eyes. This detail perhaps tells Severin-ta’s story best: both visible and modest, both strong and simple. Each piece feels like it was made not just to be sold, but to be shared.

As the brand expanded, it moved beyond just jewelry. Today, Severin-ta hosts a wide collection that stretches from clothing to bags, ceramics to glass, wood to accessories. The collection largely features women designers — diverse in material and expression, yet united by a shared care and intentionality. This diversity brings richness not only in products, but also in spirit.

Growth sometimes comes at the cost of simplicity. But that’s not the case for Severin-ta. Believing in the power of staying local, the brand has preserved its roots in Selimiye while succeeding in reaching customers around the globe. Today, products crafted with love and precision are shipped to many countries, and yet everything still moves forward with the same sincerity as day one.

One of this year’s new milestones reflects this vision beautifully: Severin-ta Jr., a shop created just for children. Now there is a Severin-ta not only for adults but for the little ones as well. This new initiative shows how the brand continues to grow while remaining inclusive, thoughtful, and true to its identity.

Severin-ta’s approach to social responsibility, much like its design language, is quiet but impactful. While they take part in volunteer projects, they don’t seek to highlight them. The only partnership they’ve publicly shared is their collaboration with Bedes İyilik Dükkanı (Bedes Goodness Shop) — a telling example of their understated yet firm commitment to community.

At the heart of all this is Samiye Sever Ayarcı Özönder. Her designs are not only beautiful — they reflect a philosophy. Her patience, her dedication to making, her love for detail, and her consistent support of women creators are all key to where the brand stands today.

Severin-ta is a brand that has grown not with speed but with intention. It’s a place where design and production coexist, where handmade work still holds meaning, and where sincerity is never compromised. This journey, which began on the gentle shores of Selimiye, may now extend across the world — but the moment you step inside the shop, you can still feel the warmth and excitement of that very first beginning.